Feb 7, 2021Startup Flight #14: As a habit-changer, our #1 USP is also our #1 challenge.Hi there! My name is Charlotte and I’m Co-Founder & CEO of Equalture (a hiring software that leverages gamification to debias hiring for SMBs) and living in the most beautiful city in the world: Rotterdam. …Founder Stories6 min readFounder Stories6 min read
Jan 13, 2021Startup Flight #13: The never ending battle between product beliefs and customer needsHi there! My name is Charlotte and I’m Co-Founder & CEO of Equalture (an unbiased hiring tool for SMBs) and living in the most beautiful city in the world: Rotterdam. …SaaS6 min readSaaS6 min read
Jan 13, 2021Startup Flight #11: Why we stopped selling monthly subscriptionsHi there! My name is Charlotte and I’m Co-Founder & CEO of Equalture (an unbiased hiring tool for SMBs) and living in the most beautiful city in the world: Rotterdam. …SaaS7 min readSaaS7 min read
Oct 5, 2020Startup Flight #12: Why we revised our vision and mission — EqualtureHi there! My name is Charlotte and I’m Co-Founder & CEO of Equalture (an unbiased hiring tool for SMBs) and living in the most beautiful city in the world: Rotterdam. …SaaS5 min readSaaS5 min read
Jun 30, 2020Startup Flight #10: What I learned from expanding to two new regionsHi there! I’m Charlotte, 23 years old, Co-Founder & CEO of Equalture (a Team Composition Technology for scaleups) and living in the most beautiful city in the world: Rotterdam. …Startup Lessons6 min readStartup Lessons6 min read
Jun 15, 2020Startup Flight #9: Finding our ICP and eliminating 99% of our target market.Hi there! I’m Charlotte, 23 years old, Co-Founder & CEO of Equalture (a Team Composition Technology for scaleups) and living in the most beautiful city in the world: Rotterdam. …Startup5 min readStartup5 min read
May 14, 2020Startup Flight #8: Why You Should Be Thankful For Churn.Hi there! I’m Charlotte, 23 years old, Co-Founder & CEO of Equalture (a Team Composition Technology) and living in the most beautiful city in the world: Rotterdam. …Startup6 min readStartup6 min read
Apr 23, 2020Startup Flight #7: 72% of my total costs are personnel costs. So yes, I invest in my team during COVID-19.Hi there! I’m Charlotte, 23 years old, Co-Founder & CEO of Equalture (a predictive hiring software for fast-growing companies) and living in the most beautiful city in the world: Rotterdam. …Covid-195 min readCovid-195 min read
Apr 5, 2020Startup Flight #6: The one thing I learned from having a tech scaleup during the COVID-19 crisisHi there! I’m Charlotte, 23 years old, Co-Founder & CEO of Equalture (a predictive hiring software for fast-growing companies) and living in the most beautiful city in the world: Rotterdam. …Startup Lessons5 min readStartup Lessons5 min read
Mar 23, 2020Startup Flight #5: The ‘Corona Battle Plan’ from a founder-perspectiveHi there! I’m Charlotte, 23 years old, Co-Founder & CEO of Equalture (a predictive hiring software for scaleups) and living in the most beautiful city in the world: Rotterdam. …Covid-197 min readCovid-197 min read